Why do parliament cigarettes have

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Skip to main content. Rei Kurohi. Share gift link below with your friends and family. Link Copied! Copy gift link. Sign up or log in to read this article in full. Sign up. Parliaments are one of few brands of cigarettes on the mainstream market to feature a recessed paper filter. Marketing campaigns by Philip Morris stated that the filter was designed to prevent tar from making contact with the smoker's mouth, thus making them lower in tar content as well as enhancing flavor.

Yes, I confirm that I am 21 years of age or older. Your in-flight order may only be delivered to one individual. A separate order must be placed for additional customers. Parliament is a brand of cigarettes marketed by the company Philip Morris. The brand was introduced in and is distinctive for its recessed paper filters. Account Login Register Wish list 0. This deceptive marketing is typically not regulated by plain packaging legislation.

Source: British American Tobacco. The tobacco industry uses product innovation as a tactic to grow sales and circumvent legislation. Since being introduced in , cigarettes with flavour capsules in the filter have grown exponentially worldwide. Filters can contain one or two different flavour capsules, with flavours including mint, fruit, or those that imitate drinks, including cocktails. In , flavour capsules were also introduced for roll-your-own cigarettes in the UK and Korea.

These types of filters enable tobacco companies to market and differentiate their brands, despite regulations on plain packaging and health warnings. Since plain packaging legislation was introduced in Australia in , the tobacco industry has undermined the legislation by introducing recessed filters and firm filters. Recessed filters have a hollow section at the mouth end, whereas firm filters look similar to standard filters but have a firmer feel. Recessed and firm filters reduce perceptions of harm and increase appeal.

As the UK prohibits tobacco advertising and point of sale display, and enforces plain packaging legislation, 33 the tobacco industry uses the retail trade press to promote tobacco products to retailers rather than use traditional marketing. This includes adverts claiming improved filters see Figures