When do theaters change movies




















Cracks started to appear. Yet theater operators pushed to prolong conversations that had the potential to upend their business model for as long as possible so they could keep milking the lengthy period of big-screen exclusivity until they had no choice but to yield to market forces. Then, the pandemic changed everything — as massive, world-shaking events have a tendency to do.

Theaters were forced to close and exhibitors were left without revenue for months. Studios tore up their release schedules, postponing some movies to next year and sending others to streaming services or digital rental platforms. Developments that were unthinkable a year ago began to unfold at incredible rates. When cinemas were able to reopen, theater operators quickly learned that their bargaining power had drastically diminished.

The business had been fundamentally altered. Old allegiances crumbled, new alliances were forged with former rivals, battles were waged via press release. In a matter of months, Universal went from being the enemy of cinemas to the savior of the theater business.

Not to be outdone, Warner Bros. Tyrion Lannister would struggle to make sense of these power plays, maneuvers and strategic retreats. Industry experts agree that, to at least some degree, the changes roiling the film business are going to outlast the pandemic.

It remains to be seen how the contours of the new film distribution world become fixed. Studios and theater owners acknowledge the neat and tidy day window is no more. Rather than a one-size fits all model, many believe it could be determined on a studio-by-studio or even film-by-film basis.

Universal has started to test that after forging historic pacts with AMC, Cinemark and Cineplex to allow the studio to put new movies on demand within weeks of their theatrical debut. The pandemic also forced abrupt changes that made it easier for the older moviegoer, particularly those applying stringent social distancing rules.

Blockbusters like Wonder Woman now open simultaneously in theaters and via streaming, so you need not wait 90 days after theatrical premiere to watch it from your couch. Keep reading below for some of the most eagerly awaited movies and where you'll be able to see them.

Which means if you've got lingering doubts about when it's safe to go out to the movies, you'll be able to catch more and more of the latest releases without leaving home. They can't afford to overlook any demographic.

With the adult demographic in mind, Galloway says, look for new, higher-brow films coming straight to streaming in the year to come. And you'll be able to watch more of that type on your home screen. George Clooney's The Midnight Sky is a thoughtful, poignant blockbuster aimed straight at the grownup moviegoer. Where will you find the upcoming Sandra Bullock and Adam Sandler hits? Streaming, not theaters. Here's What You Need to Know.

Streamers can afford to take risks on grownup movies that theaters can't because they're selling subscriptions, not tickets, to single films. Movie theaters may shrink in number, but that wonderful communal experience will endure in some form. The news is pretty great for grownups: In , expect to see more good movies, maybe more than ever, with more good options of when, where and how to see them. Multiplexes have plenty of reason to push this agenda. For decades, the so-called theatrical window, whereby studios agree to play films exclusively in theaters for weeks before they hit home video outlets, has been a sacrosanct business model.

Company Town. CinemaCon kicks off in Las Vegas at the weirdest possible time for the movie business. In the most disruptive example, Warner Bros. Walt Disney Co. Disney said her case has no merit and is trying to compel arbitration. Forget ScarJo vs.

Scarlett Johansson and Walt Disney Co. Theaters argue that the hybrid releases eat into the box office and encourage rampant piracy. Simultaneous release does not work. There are some signs that studios are already moving away from the same-day release model as the industry tries to recover. What would cool if theaters could show a live rock concert as well as sporting events while its happening cause don't have friends to go with or big money for seats that would be nice. New York University - Leonard N.

Stern School of Business. To like this article and more Please Register here. What will the movie theater experience be post-pandemic? Is streaming profitable? How will all of this change the movie business? BB Insights explores the latest research and trends from the business school classroom, drawing on the expertise of world-leading professors to inspire and inform current and future leaders Tags. Tags: Insights. Please Enter the Code Below 20 b3 ab Show Comments.



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