Which magazines use digimarc

By the end of , the estimated downloads of third party Digimarc-enabled apps was more than 3 million. This is a major increase over the estimate of , The number of unique Digimarc IDs appearing in U.

In , there were a total of 6, unique Digimarc IDs in the issues using Digimarc Discover technology. Year over year, we continue to witness significant increases in the number of scans. To ensure success, it is important that the magazine educates readers about how to find and interact with Digimarc-enabled content as well as provide them with compelling post-scan experiences. It is paramount that the experience appropriately reward the reader for taking the time to scan. In , Digimarc IDs in magazines were scanned a total of 1,, times.

In , the number of total scans increased by nearly a million to 2,, The most popular scan incentives for were recipes, sweepstakes and video. Other popular post-scan experiences included videos, shopping, and social media.

House Beautiful uses a simple icon that works elegantly with their layout and informs readers about connected content. In , the top magazine categories by number of scans were Food Nutrition, Lifestyle, and Regional Interest. Along with having the most scans, magazine titles in these categories also included the highest number of Digimarc-enabled editorial and ads.

As we continue to experience positive traction within magazines, retailers and brands are implementing their own Digimarc campaigns to make each marketing touchpoint interactive. Premium brands such as Ford, Avon, US Bank and Cooking Light are already connecting with their customers via Digimarc-enabled brochures, catalogs, commercials, and product packaging.

In , they began connecting shoppers to similar mobile experiences directly from the packaging of their new food product line. Digimarc and the Digimarc logo are registered trademarks of Digimarc Corporation. All rights reserved. All other trademarks are the exclusive property of their respective companies. Sharing is Caring Want to share the Traction Report infographic? Share the infographic via email or your favorite social media outlet. Total views Magazine publishers and their advertisers use the Digimarc Discover platform to embed imperceptible watermarks into the images, graphics or even text of their print editions.

When scanned using a smartphone application enabled with digital watermark reading capability, such as Digimarc Discover or any one of a number of branded magazine applications, readers are quickly connected to digital content, ranging from videos and product details to coupons, sweepstakes and mobile commerce. Watermarks do not alter the aesthetic of a magazine layout and enable the magazines to alert readers to payoffs from within their own brand. Publications from Time Inc.

To read the full report and learn about the types of publications that are using watermarks, more about reader engagement and which titles incorporated the most watermarks, visit: www. The Digimarc Discover platform enables smartphones and other sensor-equipped devices to "see and hear" media content using built-in cameras and microphones.

Consumers simply direct their phone at content they are interested in and are presented with a range of associated network services such as purchase a product, view a video, save for later, download a coupon, or share with a friend, for example. The Digimarc Discover mobile applications are available for licensing and can be integrated into existing applications.

Magazines, newspapers, packaging companies, advertising agencies, and others are using the OSP to enable a variety of immersive new experiences and capabilities from print and audio, while gaining valuable engagement metrics along the way. About HGTV Magazine HGTV Magazine , a joint venture between Hearst Magazines and Scripps Interactive Networks, is a fresh, new home lifestyle magazine that gives readers inspiring, real-life solutions for all the things that homeowners deal with every day -- from painting to pillows to property values -- in an upbeat and engaging way.

Inspired by HGTV's exciting and entertaining programming, the magazine offers the value of insider advice from trusted experts, as well as the enjoyment of taking a look inside real people's homes.

Hearst Magazines is a unit of Hearst Corporation, one of the nation's largest diversified media and information companies. With 20 titles in the U. The embedded digital IDs are imperceptible to humans, but not to computers, networks and devices like mobile phones, which can now use cameras and microphones as sensory inputs to "see, hear and understand" the world around them within the context of their environment.

Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing and related technologies. Digimarc develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries.

For more information and the latest news, please visit www. Buffett is betting big on his favorite company. It might be time to follow suit. Inflation is at a year high. But these Mad Money megatrends could help you fight back. There was no company-specific news or developments, so why did the fuel-cell stock gain so much in value? After the recent pullback, the big data specialist's stock is now down roughly 3.

Shares of the EV battery technology company had shot up The passage of a long-awaited infrastructure bill and growth moves from QuantumScape this week powered the stock higher.

After the closing bell Thursday afternoon, Sundial released its third-quarter earnings report. Investors have some reason to hope that Congress might pass a marijuana legalization bill sooner than previously expected.