Who invented the google logos

Brin and Page wanted to clearly differentiate Google from competing search engines and convey that the service was a search provider first and foremost, with an algorithmically complex yet simple-to-use application, Kedar says. The interlocking rings are a metaphor for far-reaching searches that involve different cultures and different countries. She adds a smiling mouth, though, to represent "happy" results and a positive search experience.

The logo floats on the search page, which they knew was going to be clean and mostly white. As you can see, several elements of the now-familiar design are already in place. The color order is a little different, but that would be amended in a new version that was used from October onward. As Google grew in notoriety, the decision was made to upgrade its branding.

Page and Brin decided to call upon the services of designer Ruth Kedar , who made her name creating widely lauded sets of playing cards. By the late s, she was installed as a member of the art faculty at Stanford. Kedar produced several different concepts for the new version of the logo. Many of them used imagery to express core components of the Google experience, such as a target to evoke its precision or a magnifying glass to signify that it was indeed a search engine.

These designs show things falling into place. The basic color scheme is there, albeit with some minor edits. The top two examples even use Catull, the typeface Google used in the logo for over a decade. Of course, none of the logos above made the cut. These designs feel younger and less serious than their precedents. The eighth design was the simplest yet. Ultimately, Kedar wanted to show Google's potential to become more than just a search engine hence the removal of the magnifying glass.

She also changed the traditional order of the primary colors to reemphasize how untraditional Google was. On May 6, , Google updated its logo, changing the "o" from yellow to orange and removing the drop shadowing. In , designers from across Google met in New York City for a week-long design sprint aimed at producing a new logo and branding. Following the sprint, Google's logo changed dramatically.

The company preserved its distinctive blue-red-orange-blue-green-red pattern, but changed the typeface from Catull to the custom schoolbook-inspired Product Sans. At the same time, Google also rolled out several variations on its logo, including the rainbow "G" that represents the smartphone app and the favicon for Google websites, and a microphone for voice search.

The new logo might look simple, but the transformation was significant. Catull -- the former typeface -- has serifs, the small lines that embellish the main vertical and horizontal strokes of some letters. Serif typefaces are less versatile than their sans-serif typefaces, since letters vary in weight.

Product Sans is a sans-serif typeface. That means it's easy for Google's designers to manipulate and adapt the logo for different sizes -- say, the face of an Android watch or the screen of your desktop computer. As Google's product line becomes more and more diverse, an adaptable design becomes essential. The logo is also meant to look young, fun, and unthreatening read: "I'm not like other massive tech corporations, I'm a cool massive tech corporation.

Google's logo is also now dynamic. When you begin a voice search on your phone or tablet, you'll see the Google dots bouncing in anticipation of your query. As you speak, those dots transform into an equalizer that responds to your voice.

And once you've finished talking, the equalizer morphs back into dots that ripple as Google finds your results. While their movements might seem spontaneous, their motion is rooted in consistent paths and timing, with the dots moving along geometric arcs and following a standard set of snappy easing curves.

In , Google started playing with the Google Doodle -- a temporary modification of the traditional Google logo. The first Google Doodle originated in -- before the company was technically even a company. Page and Sergey were attending the Burning Man festival. As a kind of "out of office" message, they put a stick figure drawing behind the logo's second O.

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